Video advertising on Facebook and other social media on the rise
Social media companies such as Facebook and Twitter are making a stronger push to attract lucrative video advertising as more people use computers and smartphones to watch videos online. And marketers have jumped on board, turning to social networks not only to get eyes on their products but also to better target their ads to likely customers, using the trove of data these sites gather on consumer interests and characteristics.
“These (social media) companies went from just talking about or lightly testing video to deploying it in a pretty big way,” said Paul Verna, a senior research analyst at eMarketer. “There’s kind of a perfect storm now of consumer behavior, technology, development and content availability.”