Do you know what makes a good website?
Maybe you have an idea that your website should be eye-popping, with stunning images and a design that makes your visitors go ‘Wow’.
Of course, none of that hurts, but it takes more than a beautifully-designed website to convert visitors into leads – which could be where you’re going wrong.
The idea behind customer-centric web design
An effective website isn’t about you or even the web design itself – it’s about your customers. After all, that’s who your website is really for, isn’t it?
Having a fancy website is one thing, but it’s fairly useless if your customers can’t find anything and end up leaving confused or frustrated.
That’s why you need a customer-centric web design, which focuses on solving your customers’ problems through the products and services you offer.
It means optimising your website to attract your ideal buyer, and supporting them throughout their buyer’s journey – not just focusing on promotional offers and sales in the hope that someone will be interested.
Finally, it should always, ALWAYS, speak the buyer’s language.