Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic design didn’t initially change with the emergence of the Internet and website development, graphic design soon evolved to meet the demands of screen-based applications, called Web Design, and this advancement continues in order to meet evolving demands.
Web Design-driven user experience
Graphic design can be seen to have truly evolved, as it is now integrated into the very infrastructure of modern, skillfully constructed websites. It now delivers not only simple static graphics or brand identity, but is at the very heart of great user experience and site visibility.
Today and in skilled hands, web design will actually deliver such facilities as site navigation, proportion-based grids for responsive web design (RWD) or even high performance search engine optimization (SEO).
It’s intuitive, stupid
High quality, well thought out graphical navigation does not only involve intuitive navigation panel or button design, and therefore good user experience, it also impacts on other fundamentals.
These include SEO, where graphical navigation button design, its naming convention in relation to the button’s destination, all count when search robots crawl your website. For example, if the button was embedded in an image, robots do not crawl most images, so your carefully crafted navigation naming will be invisible.
What will be crawled under these circumstances is the alternative tag (alt tag) and this situation could easily lower your website’s search ranking and visibility.