Studies have shown that people are 80% more likely to read an article if it is paired with an image and 64% more likely to remember what they read.
Images transcend language and words to allow for a greater understanding of the topic being discussed. Since most of the information we consume is visual, quality design and professional images can make your website, and your brand, stick in the viewer’s mind.
Photography and SEO
Photos catch the eye and get people clicking. Your website is often the first impression that potential clients / customers have of your business and first impressions mean a lot.
If you want to stand up against competitors, stand out with your photos.
High resolution, good quality photos make your online presence appealing and welcoming, increasing viewer incentives to continue engaging with you. They also increase social media sharing and interaction. Professional photos mean more web traffic – it is that simple.
Good photography can boost your SEO – how search engines rank your site. The better customer experience you can offer your visitors, the more they will engage. Google loves that kind of reaction and “reward” a website for giving users content they want and can use.
Professional photos vs stock photos
Great photos elicit an emotional response and most people want to feel something, whether it is an exciting experience or a gentle feeling of safety and security. Unfortunately, stock photos are often unimaginative, cheesy and boring. It is also easy for most experienced internet users to spot a stock image, as they have a distinct look and feel. This could make it look like not much thought or time was invested in making your website authentic and personal.
The main problem with stock images is that they are not of your actual business, services/products and employees. When potential clients visit your site, they want to get to know YOU and what your specific business can offer them. The best way to achieve this is to showcase actual photos of your company.
The value of professional photos
Real photos demonstrate your personality, creativity and can enhance your products and services. It is easy to assume that you can take your own photos with a phone and simply upload them. The main difference between such casual pictures and professional, edited photos is that you could actually make your company look low-budget, dull and lifeless.
Professional photos are a powerful, versatile form of content. Online photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media. They can also be featured in blog posts and articles. Offline, photos can be used in brochures, pamphlets and other promotional materials.
When it comes to successfully marketing and promoting your business, professional photos are a MUST, no matter what industry you work in.
Now is the perfect time to find a professional photographer to showcase your business.
- Rhona Klopper. Web Designer Extraordinaire