On April 21st, Google unleashed what many Internet marketers and webmasters are referring to as Mobilegeddon, the search engine’s recent mobile-friendly algorithm update. As more and more people are using mobile devices like smartphones and tablets to access the Internet, Google’s update aims to improve search results on mobile devices. It boosts the rankings of mobile-friendly websites, while decreasing the rankings of websites that are not responsive and optimized for mobile devices.
Websites that are mobile-friendly also have a mobile-friendly indication listed next to their website on Google search results.
Though this algorithm update only affects search results on mobile devices, organizations that don’t have responsive websites are likely to suffer because a significant portion of consumers are conducting their searches on smartphones and tablets. In fact, according to a study by Clickz.com, a large amount of Google’s traffic comes from mobile devices. According to the report, nearly half of all of Google’s traffic came from mobile devices from June to November of 2014. Then in November, mobile traffic surpassed the number of visits from desktop, indicating the dominance of mobile search for Google. This makes it very important for organizations to optimize their website, landing page and blog for mobile search.
Google’s recent algorithm update is something that organizations cannot ignore. Along with declined visibility on search engines, companies that are not responsive are likely to experience fewer page visits, and declined conversions and sales. To avoid these drastic consequences, it’s important for businesses to optimize their websites for mobile devices as quickly as possible.