Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things?
In marketing, however, success often falls to those willing to buck trends and experiment.
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It’s far too easy to defer to best practices instead of discovering what makes your unique audience click. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours.