Is it time for a new website?

Is it time for a new website?

The web is the first place potential customers will learn about your business and the products or services on offer. It is therefore, important to project the best image possible. Your website should evolve with your business and be representative of the direction you’re headed. These are a few signs that you may need to contact us to redesign a new website for your company.

1. You can’t update your own website
Having a good Content Management Systems (CMS) means that you will be able to keep content up to date without having to rely on your web developer. Digital Platforms can create a great CMS so you can update your new website yourself.

2. It isn’t mobile-friendly
If your website is difficult to navigate or does not look appealing on mobile devices you could be losing clients. It’s not necessary to get a custom mobile design for your website but by using responsive website design Digital Platforms can ensure your new website is mobile friendly.

3. Your website cannot be found on search engines
A new website may help your company improve its SEO (search engine optimization) status. If you can’t be found on search engines potential customers can’t learn about your product and service offerings.

4. It isn’t easy to use
An outdated, out of touch and non-user friendly website can in fact be a deterrence to potential customers. Visitors must be able to easily navigate their way around your website.

5. Your website has technical glitches
If your website doesn’t work, takes long to load or has broken pages or images it may be time for a new website.

6. It is slow
Nobody likes a website that takes too long to load. A slow website could lead to potential customers bouncing off your website and that could mean lost sales. We’ll happily help fix that problem and create a new website that is as fast as it is user friendly.

7. It doesn’t integrate social media sites
Social media plays a huge role in how businesses connect and communicate with their customers. If your social media channels are not integrated then perhaps a sit down with us is needed to draw up a plan to make social media work for your business.

8. There’s no call to action
Visitors to your website must know what to do next when visiting your website. Do they contact you? If so are the relevant contact details available on your website? Do they request a quote online? Regardless of what the next step is, visitors to your website must be clear or that could potentially be a lost customer.

9. You have minimal content
The content on your website is just as important as its design. It’s important to ensure that your website has engaging content as well as all the relevant information they need to know about your product or service.

10. You have an outdated website
Technology is constantly changing so your website must adapt. An outdated website may result in you losing clients to your competitors as it tends to give the impression that your company is behind with the times.

11. Your competitor’s website is better looking
If your competitor’s website is cooler than yours you can guarantee that your website will be judged. Let us create a new website that is faster, more appealing, more optimized and easier to use so customers gravitate towards it.

12. Your branding or business model has changed
Your website should provide a consistent message about your business and services. This consistency should also extend to your social media presence and printed materials so people are seeing the same “you” everywhere. If your branding or business model has changed in any way a new website is essential and it has the added benefit of being able to revitalize your business.

If your website has even one of these issues then it may be time to consider an overhaul. Digital Platforms is just a phone call away and we would be more than happy to redesign a new website that is user friendly, eye catching and most importantly lightning fast.