We are proud to have built the 2016 and 2017 Pendoring websites. Staying within set rules and objectives we custom built these websites for them.
From an enterprising project that was created in 1995 to put the spotlight on the sharpest possible Afrikaans advertising, Pendoring has evolved over the past 21 years into a comprehensive, truly South African advertising festival where mother-tongue advertising takes center stage.
South Africa boasts some of the sharpest creative minds and Pendoring’s challenge is to promote the use of all indigenous languages so that each and every language can take up its rightful place in the advertising environment.
Over the past two decades, Pendoring has evolved into a comprehensive campaign aimed at promoting a stronger and wider awareness of the power of mother-tongue communication to a particular target market, be it in Afrikaans, Zulu or Xhosa, or any of the other indigenous languages. This focus was informed by the fact that consumers tend to open their hearts, minds, and wallets more readily when they are addressed in their mother tongue, the language in which they think.
What’s more: Pendoring is also unique insofar as it’s the only advertising competition in SA with substantial cash prizes not only for the overall winners, but also for gold and silver winners in each category.
Besides its loyalty to its strong Afrikaans roots, Pendoring is increasingly seen as the ideal vehicle to promote creativity and rouse renewed interest in all other indigenous languages.